Have you seen our manduca #lovethechange motifs yet? In parenting magazines, on our manduca facebook page or in your favourite shop? Do you start wondering now, and ask yourself between changing diapers and massaging bellies: “Are you serious? How can babywearing be “awesome”?” Or have you recognized yourself, and we have hit the bullseye with our claim #lovethechange?

manduca – love the change: And suddenly everything’s changed

manduca – love the change: And suddenly everything’s changed

Boom! – Suddenly everything’s changed!

You all have lived through it: Although you have spent months preparing yourselves for the time with your baby – there suddenly is a major change from one moment to the next. Everything has changed. And there is more to your new life than soft hues and pink wisps. That’s why we don’t want to paint a baby world in pastel colours – plenty of others do that often enough. The manduca campaign focuses on your new life and your completely different role in it – and this in all its aspects.

No sign of ”awesome days”?

True enough – the everyday life with a baby is sometimes stressful, tiring, and exhausting. Surely, every mother or father is on his/her last legs sometimes. But the new life is also richer and much more colourful! And as it is with all new things, it all depends on how you meet the new challenges. And accept these changes without forgetting yourself. So you can love and enjoy the new, different life with the baby. This is the message we want to give to you: love your new life – it may be different but it is still (or perhaps just for that reason) wonderful!

manduca – love the change: Such an awesome day today

manduca – love the change: Such an awesome day today

Three motifs – three times „you“

Becoming parents creates quite a hubbub of emotions. Hardly any other period in life is characterised by so much closeness and intensive experience. From the whole diversity of parenthood, we have picked three snapshots – perhaps you find yourself in one or another.

  • • “Such an awesome day today” celebrates the happiness despite sleepless nights.
  • • “Feels good being a ‘We’” focuses on the feeling of closeness without losing the “me”.
  • • And in the motif “And suddenly, everything’s changed”, fathers can discover themselves with all their new responsibility and enthusiasm
manduca – love the change: Feels good being a "we"

manduca – love the change: Feels good being a “we”

manduca – love the change

We are no life counselors. But we can encourage you. And we know a lot about babies and babywearing. Thus, the manduca is our small contribution to make your everyday life with baby a little simpler – and to pave the way to some „awesome days“. At least, we hope so.