A baby can change your whole life. Doesn’t that sound familiar to you? And often enough it makes parents start their own enterprise – or, as in the case of Marianna Ramirez – it is the engine that drives the expansion of their business. This is what happened to Marianna Ramirez, who had founded Maamgrup in 2012 to distribute organic baby products. When she herself was pregnant with her first child, she was looking for a good baby carrier. Her research has led her to the manduca baby carrier which she got from Spain as it was not available in her home country Colombia. She saw a great potential to create a market for manduca baby carriers in Colombia and introduced manduca to Colombia.