Irina Voronova and her husband Mikhail had built up experience over many years with their online store for prams before they “moved” from prams to baby carriers. To make their company Baby and Mam even more successful and to expand their business, they were always looking for new ideas, inspiration, and promising projects. It was perfect timing when in 2011 they had the chance to take over the wholesale distribution of manduca in Russia. Always keeping an eye on market analyses, they have steadily built up Baby and Mam to create an enterprise that stands for an extensive selection of baby products.
However, manduca was not only a section of the portfolio, but also played an important role in their family life.