The Mamaja group is one of Wickelkinder’s earliest partners. The Czech retailer of baby and children’s goods started selling the manduca right from the beginning and today offers the full range of manduca and Wickelkinder products for the Czech and Slovakian market. They are very proud to be part of the manduca family because they classify manduca to be the most trustful babywearing product on the market. This is why Mamaja does a lot for their favourite baby carrier : they set up all kinds of presentations, and are busy presenting manduca at trade fairs such as the “For Kids Expo” in Prague earlier this year. And their constant work pays off: As the manduca has become one of the favourite brands in the Czech Republic – it was a fantastic success that last year manduca came out as best baby carrier in the consumer magazine Dtest.

manduca in the Czech Republic and Slovakia


The favourite manduca in the Czech Republic?

Their passion for manduca is not limited to manduca’s outstanding functionality: The Mamaja team is also very fond of the LimitedEditions (just like many of you and many of our retailers), in particular they loved the colourful and vibrant Paradise design (2012). Knowing how much the LimitedEditions are appreciated, we even created the Special Edition Phantasy  exclusively for the Czech and Slovakian market two years ago.

Kateřina Borunská, Head of Mamaja, attaches great importance to the fact that her company is mum-friendly. This is why the team comprises ten mothers, some of them working part time.
One of the nicest compliments they paid the manduca is their answer to what kind of anecdote they would like to tell: They simply stated that at exhibitions and presentations they were most happy to see that babies in the manduca are satisfied, asleep and happy with their mom. I liked that comment very much, as it pointed out what babywearing is all about. Together with Mamaja, we look forward to bringing the joy of babywearing to even more mums, dads, and babies in the Czech Republic and Slovakia.